campaign objective:

To position MGMNH, as the place to stay and celebrate the event, we’ll create a first-of-its-kind Augmented Reality activation allowing readers to experience “Hanami” (Japanese for “flower viewing”) at home.

The AR will live digitally in our Cherry Blossom article and in print where users can hold their phone over ads to trigger what appears to be a tree blossoming right from their newspaper


The difficulty of the campaign is AR experience is only function on the mobile devices, which

Over all campaign user experience

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Mobile uSER FLOW to AR EXPERIENCE

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FINAL DESIGN

 
 
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