IBM
Immersive website design
Overview
A high-level explain each company’s mission to solve a complex societal problem
A middle-level details the steps the company is taking to solve the problem by leveraging AI, digital transformation, and Linux
A zoomed-in level showcases how IBM’s technology is helping the company achieve its goals
KPI/Objective
Audience: IT execs
Primary KPI: Pageviews and Average time spent
Role
Design strategist (Pre-Sale), Interactive designer (Post-sale)
Job
Collaborate with editor, sales, content strategist determining strategic and innovative brand content solutions in order to meet Client’s KPI.
Art directing the illustration vendor and creating assets such as mockup, social assets, testing, and testing the page.
Story
Business is changing at warp speed, so corporate leaders must take bold steps to keep up. To adapt to market shifts and solve urgent problems, half measures won’t cut it. What’s needed are moonshots: Not the stuff of science fiction, but game-changing initiatives that have transformative effects across the enterprise, business ecosystems, and the larger world. This puts C-suite and IT execs on the hot seat. They need to be able to support such efforts without compromising existing operations or security. That’s where IBM comes in.
In 2019, we’ll evolve the message by showing IT and BDMs how world-class people and organizations in various industries are partnering with IBM to deliver inspiring, real-world results.
