Experience

Washington Post Brand studio, New York  Mar.2021 - Present

Senior Designer

• Work closely with Marketing & Project Managers to develop custom collateral for proposals that promote various Washington Post platforms

• Participate in creative brainstorms in response to RFPs to generate innovative visual concepts

• Collaborate closely with Brand Strategists and Content Creators to make visual concepts come to life

• Develop and maintain a library of high-quality creative executions across platforms, stock imagery, templates, spec guidelines, demo videos, etc.

• Identify and develop new ad products and solutions that meet client and market needs and position The Washington Post as a leader in innovative digital advertising solutions

• Present digital advertising solutions to clients/brands/agencies and to internal teams

• Collaborate with the Head of Design and other Digital Designers to build digital advertising solutions for a wide range of client partners

Washington Post Brand studio, New York  Feb.2017 - Mar.2021

Interactive Designer

• Partnered with Product Managers, Engineers, Researchers and Content Strategists in overseeing UX products from conception through launch.

• Lead designer on award-winning projects with top brands like AT&T Business, Bank of America, Dell EMC, and Cleveland Clinic.

• Supported pre- and post-sale businesses in determining strategic and innovative brand content solutions.

• Created assets such as wireframes & visual designs, testing and prototyping emerging tech innovations in tandem with developers.

• On average, carried 15-20 projects per quarter from design to launch, working closely with the Project Management Operations team.

• Conducted and prioritized user testing.

UNDP, New York Aug.2016 - Nov.2016

Design Intern

• Worked with diverse departments throughout the organization to identify communication needs.

• Designed digital and printed material for the 'By 2030' campaign to promote the Sustainable Development Goals (SDGs).

• Designed infographics for donor brochures, used to build partnerships with donor countries, international financial institutions, and major corporations and foundations.

 

Moda Operandi, Inc, New York Feb. 2016 - May. 2016

Design Intern

• Designed online social promotions, including digital and print collateral.

• Photo editing and retouching for digital magazine spreads.

 

The Dow Chemical Company, Shanghai, China Summer 2014 - Present

Freelance Designer

•Designed social media and e-marketing promotional assets including digital invitations, animated infographics and gifs.

 

IBM Design Studios, Shanghai, China Summer 2015

Design Intern

• Researched and designed brand communication strategy for IBM Studio Shanghai.

• Researched and translated user behavior into insights, and uncovered unmet needs for developing.

Education

Master of Fine Arts, Design for Social Innovation Expected Graduation, May 2016

School of Visual Arts, New York,

• Courses include data mapping, informal economies, human and social

systems, and game design

Award

USST College Scholarship Third Price

September. 2012/2011/2010 

USST College Scholarship Second Price

September. 2013

School of Visual Arts - DSI departmental scholarship

December.2015

Skill

Design: Graphic Design, Book Design, Mapping & Data Visualization,Communication Design

Research: Interviewing, Focus Groups, Facilitation

Languages: Mandarin, English

Programming: CSS, HTML, Processing, d3