IBM
Client
Designer from IBM Design Studio: Shanghai need a new way to introduce themselves during the meet up, workshop, presentation or design events. For both formal or informal events.
Research Process
By running a affinity diagram workshop with designers, I identified the pain point that they have when they social with other organization or company.
Pain point- in ganeral
It's hard to join a conversation
Match contact information and the person
Need to know their job
Can't match name with person's name
Pain Point - Using technology tool
No net work
Battery died
It's impolite to use cell phone in some occasion
PAIN POINT- By using traditional business cards
Too many cards
Too many space
Can't match cards with the person
Not very easy to carry
Problem & solution
Through the pain point I found three main problem that they have, so for each problem I designed a solution to solve them.
Problem-1
Can't differentiate herself from other designer from IBM Design Studio Shanghai
SOLUTION-COLOR CODED BUSINESS CARD
PROBLEM-2
Hard to find most important information while it's too many information on the card
SOLUTION-COLOR CODED BUSINESS CARD
SOLUTION-USING QR CODE TO CONTACT INFORMATION
PROBLEM-3
It is hard for people to use QR code, when there's no network or the phone battery died.
SOLUTION-LITTLE SOUVENIR WITH QR CODE FOR PEOPLE TO BRING BACK