IBM 2019
Immersive execution
Overview
Business is changing at warp speed, so corporate leaders must take bold steps to keep up. To adapt to market shifts and solve urgent problems, half measures won’t cut it. What’s needed are moonshots: Not the stuff of science fiction, but game-changing initiatives that have transformative effects across the enterprise, business ecosystems, and the larger world. This puts C-suite and IT execs on the hot seat. They need to be able to support such efforts without compromising existing operations or security.
That’s where IBM comes in. In 2019, we’ll evolve the message by showing IT and BDMs how world-class people and organizations in various industries are partnering with IBM to deliver inspiring, real-world results
KPI/Objective
ProgramKPIs: Engagement and lead generation
Content KPIs: Engagement
Audience: IT executive, Business Development Manager
Role
Interactive Designer, Design strategy, art direction
Design
We’ll feature three of the companies from the Launch 1 photo essay in a deep-dive Magnifier-style execution that explores their moonshot project. This custom-illustrated immersive experience will allow users to choose a pillar (AI, digital transformation, Linux) and then zoom in and out between three levels of information for each.
