Rao's Website
Design System/ Rebranding
Over view:
Rao's is a Southern Italian restaurant founded in 1896 and located at 455 East 114th Street, on the corner of Pleasant Avenue in East Harlem, New York City, with sister restaurants in Los Angeles and Las Vegas, Nevada.
Role
Interactive designer, UX/UI designer, UX research
Goals
Client’s needs: Creating a comprehensive plan for Rao's...
In planning a digital campaign for our client, I have been tasked with bringing both brands of Rao's restaurants and consumer products together.
Additionally, I have created a website in the following condition:
The website must appeal to all audiences and serve many purposes between the three restaurants and consumer products online shopping element.
These two elements of the brand have been brought together on one page to increase awareness about all that the Rao's brand has to offer.
The website will be monitored to fix any errors having to do with user experience.
Research:
Current Page:
MAIN PAGE
RETAIL PAGE
Problem:
No relation between main page and retail page
Both not mobile friendly
Retail page information doesn't organize in the way that clear enough.
Information hierarchy was not clear.
Redundant content or links crossed the entire site.
Multiple places have legibility issues.
There was no design consistency.
Design process
- User flow
First step is re organize the information flow for the website.
- Wireframe
MAIN PAGE
RETAIL PAGE
- Style sheets
