Client

Designer from IBM Design Studio: Shanghai need a new way to introduce themselves during the meet up, workshop, presentation or design events.  For both formal or informal events.

Research Process

By running a affinity diagram workshop with designers, I identified the pain point that they have when they social with other organization or company.

Pain point- in ganeral

• It's hard to join a conversation

• Match contact information and the person

• Need to know their job

• Can't match name with person's name

Pain Point - Using technology tool

• No net work

• Battery died

• It's impolite to use cell phone in some occasion

PAIN POINT- By using traditional business cards

• Too many cards

• Too many space

• Can't match cards with the person

• Not very easy to carry

Problem & solution

Through the pain point I found three main problem that they have, so for each problem I designed a solution to solve them.

Problem-1

Can't differentiate herself from other designer from IBM Design Studio Shanghai

SOLUTION-COLOR CODED BUSINESS CARD

PROBLEM-2

Hard to find most important information while it's too many information on the card

SOLUTION-COLOR CODED BUSINESS CARD

SOLUTION-USING QR CODE TO CONTACT INFORMATION

PROBLEM-3

It is hard for people to use QR code, when there's no network or the phone battery died.

SOLUTION-LITTLE SOUVENIR WITH QR CODE FOR PEOPLE TO BRING BACK